rebranding
品牌再造
例句
A complete rebranding of the school is expected within two years.
有望在两年内完全重塑该校的形象。
《柯林斯英汉双解大词典》
Rebranding a company may be easy; restructuring one is not.
给公司换个名字简单,但真正重组却不容易。
Mr Hu's efforts at rebranding need some more explaining at home.
看来胡还要和国内人民好好解释解释其对重塑大国形象所做的努力了。