“Brand is becoming more and more important,” says Joanna Seddon, chief executive of Millward Brown Optimor.
“品牌正变得越来越重要,”Millward Brown Optimor首席执行官乔安娜•塞登(Joanna Seddon)表示。
Ms Seddon argues that strong brands allow companies not only to increase their revenues and margins but to deploy capital better and gain ancillary advantages.